Inside Self
A personal brand. Starts with an actual person.
Identifying Your Personal Brand
Importance
Defines how others perceive you when you're not present
Helps communicate who you are to others
Empowers you to control your projected image
Self-Assessment Process
Understand Your Inside Self
Tap into your authentic self
Gain insights on who you are and what you want to be
Understand Your Outside Self
Research how the world perceives you
Ask others for their perception
Connect Inside and Outside Perceptions
Develop a compelling and credible personal brand
Benefits of Self-Evaluation
Propels personal and professional growth
Enriches your personal story
Provides visual cues for brand identity design
May lead to modifying or redefining personal strategy
Research Process
Similar to creating a brand for a client
Focus on self-assessment
Explore, identify, and conceptualize ideas representing your brand
Tips for Self-Assessment
Schedule alone time for reflection
Disconnect from distractions (phone, social media)
Keep responses brief
Avoid overthinking
Key Takeaway
Understanding yourself, both internally and externally, is crucial for creating an authentic personal brand that accurately represents who you are and who you aspire to become.
Exercise
Complete Inside Self worksheet
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