The Design

Art Direction ⇒ The (Visual) Design

Art Direction: the visceral resonance of how a piece of work feels. In other words, what you feel in your gut when you look at a website, app, or any piece of design work. Usually described in touchy-feely words like elegant, grungy, retro, and more. - Dan Mall

Visual Elements

Component
Art Direction
Design

Color

Typography

Composition

Tone or Mood

Overall Impression

etc.

Personal Branding

What is a Style Tile?

Style Tile Components

  • Consistent Style Components. Examples

    • Images and captions a visually consistently

    • Headings and sub headings are same size, kerning, color, etc.

    • Layout and composition is consistent with variations for visual interest

  • Fonts

  • Colors

  • Textures and/or Patterns

  • Other visual assets

Example Style Tiles

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