The Design
Art Direction ⇒ The (Visual) Design
Art Direction: the visceral resonance of how a piece of work feels. In other words, what you feel in your gut when you look at a website, app, or any piece of design work. Usually described in touchy-feely words like elegant, grungy, retro, and more. - Dan Mall
Visual Elements
Component
Art Direction
Design
Color
Typography
Composition
Tone or Mood
Overall Impression
etc.
Personal Branding
What is a Style Tile?
Style Tile Components
Consistent Style Components. Examples
Images and captions a visually consistently
Headings and sub headings are same size, kerning, color, etc.
Layout and composition is consistent with variations for visual interest
Fonts
Colors
Textures and/or Patterns
Other visual assets
Example Style Tiles
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