How Are You Different?

Identifying Your Unique Differentiators

Importance

  • Helps define and distinguish you from others

  • Can be key factors in getting noticed by employers

  • Essential for creating a compelling personal brand

Components

  1. Interests: Things you find stimulating

  2. Talents: Natural aptitudes you're born with

  3. Passions: Developed interests and talents

Concept: "Finding Your Pixie Dust"

  • Term coined by Liz Blazer

  • Refers to bringing to light your unique qualities

  • Aim to market and share these in a useful way

Benefits

  • Makes your brand stand out (magical vs. ordinary)

  • Captivates employers' attention

  • Enriches your professional profile

Example

Max Friedman: Rediscovered his passion for illustration while authoring and designing books

Key Takeaway

Identifying your unique differentiators is crucial for creating a distinctive personal brand that attracts employers and sets you apart in your field.


Exercise

  • On a sheet of paper, identify your interests, talents, and passions. Make a list of some potential things you do that someone else might not.

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