How Are You Different?
Identifying Your Unique Differentiators
Importance
Helps define and distinguish you from others
Can be key factors in getting noticed by employers
Essential for creating a compelling personal brand
Components
Interests: Things you find stimulating
Talents: Natural aptitudes you're born with
Passions: Developed interests and talents
Concept: "Finding Your Pixie Dust"
Term coined by Liz Blazer
Refers to bringing to light your unique qualities
Aim to market and share these in a useful way
Benefits
Makes your brand stand out (magical vs. ordinary)
Captivates employers' attention
Enriches your professional profile
Example
Max Friedman: Rediscovered his passion for illustration while authoring and designing books
Key Takeaway
Identifying your unique differentiators is crucial for creating a distinctive personal brand that attracts employers and sets you apart in your field.
Exercise
On a sheet of paper, identify your interests, talents, and passions. Make a list of some potential things you do that someone else might not.
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