Exercise : Creative Briefs
Overview
Design a Creative Brief for your company and its services
Define fields that are relevant to your project needs
Create a reusable - and future editable - template
Requirements
Pick your own tools.
What tools will make future edits easier?
Create a Creative Briefing Questionnaire
What questions do you need addressed?
Create a Creative Briefing Template
From the questions, what answers do you have?
Pick your own layout e.g. letter, tabloid, legal, etc.
What layout best supports your goals?
Export to PDF
Part 1: Creative Briefing Questionnaire
Refer to the Creative Briefing Questionnaire
Determine which questions apply to your company's projects
Pick 10 or more questions
Create a Creative Briefing Questionnaire per requirements above
Export to PDF
Part 2: Creative Brief Template
Refer to the 10 Things to Include in a Creative Brief. Also see past Student Examples.
Required fields
Project Name
Client
Hours
Budget
Contact
Dates
Add 5 or more additional fields relevant to your company's projects and/or services
Create a Creative Brief Template per requirements above
Export to PDF
References
What is a Creative Brief? from LinkedIn Learning
Grading Rubric
Creative Briefing Questionnaire with 10 or more questions
10
Creative Brief Template with required fields plus 5 more more additional fields
10
Exported PDF for Creative Briefing Questionnaire
5
Exported PDF for Creative Brief Template
5
Submitted to Canvas by due date
5
Last updated