Part 2: The Pitch

The Pitch

Your company’s appeal isn’t defined by services and pricing alone. The modern creative landscape is an over-saturated market. Your potential clients are in a constant state of social, informational, and visual overload. Create something “extra” to convince them to choose you over the next person. People are looking for more. They are looking for personality, for something they can relate to, believe in. They want to see a designer or design firm with purpose, passion, conviction, and an aesthetic that inspires them or matches their own.

The Carousel Pitch from Mad Men.mp4

https://www.youtube.com/watch?v=rq3n2sJ43Hg

Goals

• Practice pitching your services, products, and company (and yourself).

• Solidify your Company's brand identity. Define your clients (and customers).

• Learn how to communicate your skills, interests, and body of work.

Meta-Pitch

• How do you want to be perceived?

• What is the messaging and voice?

• How don't you want to be perceived?

Slides

• Create slides pitching and showcasing your freelance Company

• Present yourself, your services, and body of work

• 3 or more slides

• Goals can be to:

  • Quickly summarize your services & portfolio

  • Reinforce your branding and identity

  • Establish rates, methods of payments, & terms

Requirements

• Pick your format to create a slide deck

  • PowerPoint, Keynote, Slides, etc.

• Create 3 or MORE slides

  • More than 3 is strongly encouraged

• Give a 3-5 minute presentation

Design

• What work best showcases your services?

• This is your company. How do you want to present:

  • Yourself

  • Your Brand

  • Services or Products

Content

• Name of Company

• Slogan or tagline

• List all the services you will be offering

  • Be specific. Narrow your scope and show your strengths.

• Company logo, logomark, logotype, etc.

• Contact informatoin. For privacy, please use fake info:

  • Phone: [phone]

  • Email: [email protected]

  • Address: 123 Company Street Cheney, WA 99004

• Rates

  • Fixed rate? Variable rate? Billed per task/project/hour/week/etc? Be clear.

• Payments.

  • Deposit? Paid in full? Paid at end? Paid in increments? Be clear

• Portfolio of past work

Two Extra Slides

• One slide explaining your Professional Development goals/project

• One slide explaining your Passive Income product

Evaluation

• In class presentation scored by myself & your peers

• Overall clarity of information presented in the visual design

• Graded against peers in class, i.e. your competitors