Categories of Logos

  • Explore categories of logos

  • Determine which category is best suited for this client

  • Work within this category

Categories of logos

Wordmarks (Logotypes) Text-only logos using the company name in a distinctive font (Google, Coca-Cola, FedEx)

Lettermarks (Monograms) Initials or abbreviated versions of the company name (IBM, HBO, NASA)

Pictorial Marks (Logo Symbols) Recognizable icons or symbols (Apple's apple, Twitter's bird, Target's bullseye)

Abstract Marks Geometric or abstract forms that don't represent a real-world object (Pepsi, Adidas, BP)

Mascots Character-based logos (KFC's Colonel Sanders, Michelin Man, Pringles)

Emblems Text contained within a symbol or icon, often badge-like (Starbucks, Harley-Davidson, NFL teams)

Combination Marks Text combined with a symbol (Burger King, Doritos, Lacoste)

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