Client Questionnaire
These questions help to better understand a client and their goals before design work begins.
About Their Business
What does your company or organization do?
What's your company's mission and core values?
What problems do you solve?
Brand Personality & Style
How would you describe your brand's personality in 3-5 words? (e.g., playful, sophisticated, trustworthy, innovative)
What emotions should your logo evoke?
Are there any colors you want to include or avoid? Why?
Practical Requirements
Are there any must-have elements (symbols, initials, specific imagery)?
Where will the logo be used? (website, packaging, signage, social media, print materials)
Do you need variations (full color, black & white, icon-only version)?
Competitive Landscape
Who are your main competitors?
What do you like dislike about their logos?
What do you dislike about their logos?
Inspiration & References
Do you have any existing brand materials or a previous logo?
Are there any logos (in any industry) that you admire? What appeals to you about them?
Logistics
What's your timeline and budget?
Who will be involved in the decision-making process?
How many revision rounds are expected?
Last updated