Art Direction

Art Direction

Art Direction: the visceral resonance of how a piece of work feels. In other words, what you feel in your gut when you look at a website, app, or any piece of design work. Usually described in touchy-feely words like elegant, grungy, retro, and more. - Dan Mall

Visual Elements

Tool	Art Direction	Design
Color
Typography
Composition
Overall Impression

Personal Branding

• Do the chosen design decisions support your Personal Brand?

• Is your Personal Brand clearly communicated?