Part 1: Content & Art Direction

See completed example from Lectures : https://www.figma.com/design/KIEiC0Tgx5IF1BhpTLZhn0/Google-Doodle-(example)?node-id=0-1&p=f&t=mAFZj3rPwvaXPxXd-0

Pick a Topic

• Pick any topic you like.

• Are you familiar with the topic?

• Can you work with it for many weeks?

Find Content and Imagery

• Find text content for this topic

  • Write 50+ words about it. See example.

• Find imagery i.e. images, textures, patterns, etc.

  • Create a moodboard. See example.

Determine an Art Direction

Design with Direction is decoration. Design ≠ decoration.

• Read Art Direction and Design by Dan Mall

• Visually, how are the following achieved?

  • What is mood/tone?

  • What is the composition/layout?

  • What is the concept?

Do. Do. Do.

• Duplicate this Figma template, Style Tile for your Google Doodle

  • https://www.figma.com/design/GpiRGKMIC05iU8flKPj35L/Style-Tile-for-Google-Doodle?node-id=0-1&t=qq2MY2TYIpsHzrND-1

• Complete sections listed in Figma file

• See Student example for Street Fighter